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Over-engineering Creativity

July 22, 2021/0 Comments/in Uncategorized /by Ailsa Leacy

      One over-used expression that can be unhelpful? Don’t re-invent the wheel. It is the cause of a lot of mediocre, boring products that are cookie-cutters of what is already out there. It sounds logical…don’t put the work in when something might already exist. The issue is, the gold in product design is […]

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